Brand Sencor

SENCOR is a consumer electronics organization, founded in Japan in the late 1960s and went on to achieve prestigious status in the field of audio technologies.  In the early 1990s, when SENCOR became a European brand, the variety of products expanded significantly. SENCOR is a brand linking the Japanese tradition of state-of-the-art technology to the modern trends of a comfortable lifestyle, pushed even further by emotionalism, individualism and entertainment. The organization is known for its wide range of products, design, innovation and courtesy.

THE SENCOR STORY

• The company was founded in Japan in 1969 during the Japanese electronic miracle.
• The name originated from combining the Japanese term "sen", meaning 1,000 and Latin term "cor" – the heart.
• The logo depicted the letter "o" as a red dot – a symbol of the rising sun and promise of quality.
• The brand's philosophy was directed towards people, courtesy and products that are comfortable to use.
• 1972. A breakthrough with the first multitrack cassette player from SENCOR.
• The 1970s brought the expansion throughout Asia and Europe, SENCOR tape recorders become a success in Great Britain.
• The exceptional level of development behind SENCOR products allows it to introduce revolutionary and entirely new technology – "reverse" function on cassette player or the two-cassette player capable of recording.
• SENCOR introduces a brand new product – the car cassette player and becomes the leading car stereo brand.
• The company makes the move to Europe in the early 1990s, the logo changes
• In the 2000s and 2010s, the variety of products quickly grows with SENCOR now producing a wide range of consumer electronics and discovering entirely new commodities.
• More and more emphasis is placed on design, colors, package sophistication and continuous innovation.
• Today, SENCOR supplies more than 1,000 types of products in six assortment groups to more than 25 countries worldwide.
• The story that began in 1969 continues. And continue with a bang.